Aeropostale (ARO) and Situational Awareness

December 3, 2009 by  

This morning before market open we saw a clear trend reversal pattern on ARO.The plan was to enter long should the broad market and ARO move up.

However, Wall Street reacted negatively after the company reported  sales  that fell short of expectations. As a result, the stock gapped down$3.75 at the open. Our situational awareness requires us to check for company statements,  conference calls, earnings report, stock splits and generally be aware of news related items on the stock we are considering to trade.

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